Bydee Swimwear sells out of its new collection Casa Del Sol in a day with buttery hues and new prints galore

Bydee swimsuit launched its latest European-inspired collection, Casa Del Sol, and quickly sold out numerous printed bikini tops and bottoms on the same day.

Inspired by vintage details and Mediterranean charm, Casa Del Sol channels soft feminine hues and embellished detailing from custom talismans paying homage to Spain’s vintage treasures.

The new shade of Limón that happens to be Best Choice Team a personal favorite, infuses the collection, and the new Antigua and Hermosa prints express romantic vintage florals.

Get the news with the 7NEWS app: Download today

Both Barcelona Top and The bottom of Mykonos in Limón had to be restocked after selling out almost immediately on launch day, as well Prague Top and bottom part in Antigua.

Founder of the brand, Desi Hairisusually inspired by the islands of Greece and the wider Mediterranean.

Bydee Swimwear continues to grow across Australia, but also in the US, where cheeky cuts and bold prints are celebrated.

But it’s a labor of love in the fashion industry for entrepreneur Desi.

When she was growing up in the early 2000s, Ripcurl, Billabong, Quicksilver and Roxy were hailed as the mecca of brands and everyone wanted to buy their swimwear from Surfing and skiing.

now, Australians are blessed with hundreds of brands in the beach space.

But few bikini business owners have worked harder — or longer — than Desi, who has been making and selling hair since she was 17.

Now the thriving business owner, who grew up in Sydney, was surrounded by “super creative family” with an architect father and a mother who loved to sew, so there was always a sewing machine nearby.

“After I couldn’t find swimsuits I wanted to wear, I started making my own when I was about 17,” said Desi Best choice.

“I posted about it on Facebook (back when it was cool to have 1,000+ Facebook friends!) and started selling bikinis at my school quad to girls who had placed orders, all through Facebook!”

But it was a European summer vacation in 2015, which led to the birth of the Bydee brand after Desi saw a set of beautiful beaded bikinis on the sand.

“I’ve always been obsessed with small details and this inspired me to bring something different to the Australian market,” she said.

“I sold mine Bydee creations in multiple Sydney markets from 2016 to 2019; I loved meeting the customers face-to-face and learning all about what they were looking for in their swimwear.

“It was the best form of market research and also allowed me to reinvest back into the brand.

“I am so thankful for my market days.”

Start basically with printed swimsuitthe brand now also serves a resort wear category so shoppers can get their beach and bar wear in one place.

It has already developed the XS to XXL size range and expanded to the US market.

“We opened our first retail store in Sydney in 2022 and hope to open a few more in 2024,” said Deci.

“Our team has grown, our warehouse has grown! So, a lot of growth, which is super exciting.

“We sell about a bikini every minute, which just doesn’t seem real; I don’t think it ever will!

“Feels like yesterday I was sewing my own panties while watching S1 of The Real Housewives of Beverly Hills.”

Desi is constantly inspired by her Mediterranean roots and the nature she encounters in the shoots for the brand.

“Traveling to Europe and different countries every year to shoot campaigns and gather inspiration for future collections is my favorite part of being CEO and Creative Director at Buddy,” she said.

“It’s so easy to get inspired when you’re not at home.

“When I drive to work, I never stop to notice the trees or flowers in bloom, but when I explore a new town or city, I always look around and feel so inspired.”

However, running a successful business doesn’t come without hard work, and a big part of that involves hiring the right people around her to help drive growth.

“Sometimes it can be a challenge to always find the perfect fit. I’ve really learned to just trust my gut,” she added.

There will be an exciting new category launching Bye in 2024 so buyers will have to wait to hear more from Desi and the team about what’s to come.